Growth through hiring The firm has actively expanded its associate ranks in 2026 and added a shareholder in 2025, signaling ongoing growth and increasing capacity to handle more complex corporate, litigation, and government matters—a cue for selling advanced practice area support, project management, and technology consulting for scalable growth.

Municipal and government focus Awards and practice mentions related to municipal law and civic engagements, along with a broad client base including governmental entities, suggest opportunities to offer compliance, riskmanagement, and public sector tools alongside litigation and advisory services.

Midmarket footprint With 11–50 employees and revenue in the upper mid-market range, the firm operates as a sizable regional player in Macomb County, presenting doors for enterprise software adoption, HR solutions, and client-facing marketing platforms to support growth and client service excellence.

Tech stack opportunites A diverse tech stack including iCIMS, WordPress, Shopify, Google Fonts API, and analytics indicates receptiveness to modernization projects; opportunities exist for legal ops automation, client portal enhancements, and marketing automation to improve client acquisition and service delivery.

Elite talent branding Regular recognition of attorneys and recent lateral hires point to a strategy focused on attracting top legal talent; offer branding, recruiting, and professional development services, plus targeted marketing and thought leadership programs to strengthen market positioning.