Industry Leadership The Oregon Association of Nurseries (OAN) is a non-profit trade association representing over 700 nursery stock producers, retailers, landscapers and related companies, serving as the main voice for Oregon’s nursery and greenhouse sector. This centralized network offers potential cross-sell opportunities with vendors, service providers, and supply chain partners seeking industry access and collaboration.

Growth Initiatives Recent initiatives include launching NurseryGuide.com to accelerate plant, service, supply, and vendor discovery, signaling a shift toward digital procurement and marketplace solutions. This opens opportunities for software, data analytics, SEO, digital marketing services, and platform integrations tailored to horticulture suppliers and buyers.

Compliance & Risk OAN has launched a Japanese beetle shipping requirements portal in collaboration with the Oregon Department of Agriculture, addressing regulatory compliance for nurseries shipping to multiple states. This creates sales opportunities for pest management, regulatory tech, certification services, and compliance training providers.

Education and Partnerships OAN partners with Oregon State University and USDA on Growing Knowledge and educational initiatives, presenting a channel for sponsored content, training programs, certification partnerships, and research collaborations that can be monetized through events, sponsorships, and digital courses.

Events and Networking Active involvement in industry events such as Farwest Show and national conventions indicates a pathway for event services, exhibit management, sponsorship packages, and B2B lead generation collaborations with nurseries, retailers, and agricultural suppliers.