Clinical advantage Visual-SRP with the DeVA-1 micro-endoscope provides 90%+ effective deep cleaning and up to 48X magnification, enabling dentists and periodontists to see and remove calculus beneath the gums, reducing need for invasive surgeries and potential tooth loss.

Market entry Target small to mid-sized dental practices and periodontists focusing on periodontal disease treatment who seek more effective, less invasive alternatives to traditional SRP and flap surgery.

Revenue potential Current revenue is under 1 million with a specialized medical device offering a clear value proposition; opportunities exist in upselling to existing dentistry practices, leasing or subscription models, and training services.

Adoption drivers Emphasize patient outcomes, teeth preservation, and long-term cost savings for patients to drive adoption; leverage case studies, video demonstrations, and clinical evidence to accelerate trial and adoption in clinics.

Expansion avenues Adjacent markets include dental hygienists and education centers, international dental markets, and potential integration with practice management workflows through existing tech stack and cloud platforms to streamline purchasing and training.