Market Focus OrangeSoda specializes in providing customized online marketing solutions tailored specifically for locally focused small to medium-sized businesses, indicating a strong emphasis on hyper-local digital advertising services.
Service Portfolio The company offers a comprehensive suite of blended digital marketing services including PPC, SEO, social media, mobile marketing, and email campaigns, highlighting opportunities to upsell integrated marketing solutions.
Competitive Landscape Positioned among companies like Yodle and Marin Software, OrangeSoda operates in a competitive segment of local advertising SaaS providers, suggesting potential for strategic partnerships or differentiation through niche targeting.
Technology Stack Utilizing tools such as Optimizely, WP Rocket, and reCAPTCHA demonstrates OrangeSoda’s focus on website optimization, user experience, and security, opening doors for tech enhancement or integration services.
Growth Opportunities As a wholly owned subsidiary of Deluxe Corporation with a moderate employee base, the company might be seeking scalable solutions for client acquisition and expansion in local markets, providing avenues for sales of scalable marketing tools or services.
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$100M$250MOrangeSoda uses 8 technology products and services including Optimizely, WP Rocket, MySQL, and more. Explore OrangeSoda's tech stack below.
| OrangeSoda Email Formats | Percentage |
| FLast@orangesoda.com | 48% |
| First.Last@orangesoda.com | 40% |
| First@orangesoda.com | 7% |
| FirstLast@orangesoda.com | 5% |
Advertising ServicesUtah, United States201-500 Employees
OrangeSoda is the easiest way for locally focused businesses to succeed online. We offer customized online marketing campaigns of blended services (PPC, SEO, mobile, social media, email, etc.) designed to help local businesses find and keep customers. We manage the complexity of online marketing so local businesses don't have to. OrangeSoda is a wholly owned subsidiary of Deluxe Corporation (NYSE:DLX).
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