Local Focus As a locally owned Missoula grocer, Orange Street Food Farm can leverage community ties to source more local produce and partner with nearby farmers for exclusive items and in store events that drive foot traffic and differentiate from national chains.

Digital Growth Capitalize on an existing online presence by implementing online ordering curbside pickup or home delivery to capture growing ecommerce demand in Missoula, supported by data driven promotions and category optimization.

Analytics Marketing Use Matomo analytics to tailor promotions around top categories such as produce meats beer and wine, and launch targeted loyalty campaigns to increase repeat visits.

Beverage Strategy Strengthen the beer and wine program with seasonal bundles tastings and local supplier partnerships to attract beer lovers and wine enthusiasts, driving cross sell with fresh foods.

Tech Modernization Current tech stack shows basic hosting and analytics; propose a packaged upgrade to an integrated point of sale system real time inventory syncing and a secure fast ecommerce experience to support scalable growth and improved customer experience.