Insights

Industry Leadership OptiTrack's status as a global leader in high-precision 3D motion capture technology positions it as a top choice for industries requiring advanced tracking solutions such as virtual production, biomechanics, and defense automation. This strong market reputation provides opportunities to upsell to existing clients and attract new sectors seeking reliable and scalable motion tracking innovations.

Technological Innovation Recent launches like Duplex Mode technology, which enables simultaneous marker and AI-powered markerless tracking, showcase OptiTrack's ongoing commitment to innovative product offerings. This presents a chance to target technology-driven organizations looking for cutting-edge solutions to enhance their research, broadcast, and immersive experience workflows.

Market Expansion The company's recent expansion of its manufacturing and headquarters facilities in Corvallis indicates a plan for increased production capacity. This scalability supports large-scale deployments and new customer onboarding, especially from sectors like sports science, entertainment, and industrial automation that are expanding their use of motion tracking technology.

Participation and Recognition Active participation in major industry events such as GDC, SIGGRAPH, and NAB, coupled with recognition for innovative broadcast and media solutions, enhances OptiTrack’s brand visibility. This active engagement creates numerous networking and partnership opportunities with media companies, developers, and content creators interested in integrating high-precision tracking tech into their offerings.

Financial and Focused Market Niche With a revenue range of 25 to 50 million dollars and high specialization in precision motion capture, OptiTrack targets high-end industrial, research, and entertainment markets. This focus on niche, high-value sectors allows for tailored sales strategies and premium pricing models, presenting opportunities to expand into adjacent markets seeking performance, accuracy, and customization.

OptiTrack Tech Stack

OptiTrack uses 8 technology products and services including LinkedIn Ads, Amazon Web Services, Microsoft 365, and more. Explore OptiTrack's tech stack below.

  • LinkedIn Ads
    Advertising
  • Amazon Web Services
    Cloud Hosting
  • Microsoft 365
    Email
  • TensorFlow
    Machine Learning
  • Workable
    Recruitment Marketing
  • PCI DSS
    Risk And Compliance
  • Microsoft Teams
    Team Collaboration
  • Adobe Creative Suite
    Visualisation Software

Media & News

OptiTrack's Email Address Formats

OptiTrack uses at least 1 format(s):
OptiTrack Email FormatsExamplePercentage
First.Last@optitrack.comJohn.Doe@optitrack.com
92%
First@optitrack.comJohn@optitrack.com
6%
First.L@optitrack.comJohn.D@optitrack.com
2%

Frequently Asked Questions

Where is OptiTrack's headquarters located?

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OptiTrack's main headquarters is located at 3658 Southwest Deschutes Street Corvallis, Oregon 97333 United States. The company has employees across 3 continents, including North AmericaEuropeAsia.

What is OptiTrack's official website and social media links?

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OptiTrack's official website is optitrack.com and has social profiles on LinkedIn.

What is OptiTrack's NAICS code?

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OptiTrack's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does OptiTrack have currently?

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As of May 2026, OptiTrack has approximately 67 employees across 3 continents, including North AmericaEuropeAsia. Key team members include Cfo: B. D.Vice President Research And Development: C. D.Director Of Technical Sales - North America: B. M.. Explore OptiTrack's employee directory with LeadIQ.

What industry does OptiTrack belong to?

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OptiTrack operates in the Technology, Information and Internet industry.

What technology does OptiTrack use?

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OptiTrack's tech stack includes LinkedIn AdsAmazon Web ServicesMicrosoft 365TensorFlowWorkablePCI DSSMicrosoft TeamsAdobe Creative Suite.

What is OptiTrack's email format?

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OptiTrack's email format typically follows the pattern of First.Last@optitrack.com. Find more OptiTrack email formats with LeadIQ.

When was OptiTrack founded?

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OptiTrack was founded in 1996.

OptiTrack

Technology, Information and InternetOregon, United States51-200 Employees

OptiTrack is the world leader in 3D motion capture and tracking technology. Our cameras and software deliver sub-millimeter precision, ultra-low latency, and real-time performance trusted by innovators across industries. From virtual production, robotics, and defense simulation to sports science, biomechanics, and immersive experiences, OptiTrack enables breakthrough applications where accuracy and reliability matter most.

With on-site design and manufacturing in Oregon, we combine world-class hardware and software engineering with unmatched affordability - making professional-grade tracking accessible to researchers, creators, and enterprises worldwide. Our commitment to openness empowers developers and researchers to integrate OptiTrack technology seamlessly into custom workflows, research pipelines, and next-generation products.

Beyond motion capture systems, OptiTrack provides custom engineering services and OEM solutions, powering technologies from industrial automation to consumer experiences. We are also the team behind the GEARS golf performance system and popular consumer products including TrackIR and SmartNav.

By uniting precision engineering, scalable solutions, and collaborative partnerships, OptiTrack continues to set the standard for what’s possible in motion tracking.

🌐 optitrack.com | trackir.com

Visit naturalpoint.com/careers to join our team

Section iconCompany Overview

Headquarters
3658 Southwest Deschutes Street Corvallis, Oregon 97333 United States
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
1996
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    OptiTrack's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    OptiTrack's revenue is estimated to be in the range of $25M$50M

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