Optimum Sports Employee Directory
Marketing ServicesNew York, United States51-200 Employees
Optimum Sports operates as the in-house sports marketing agency within Omnicom Media Group, drawing on nearly two decades of experience with major brands in sports. The firm integrates sports media, sponsorship, and creative to build omnichannel platforms intended to drive brand and business impact. It is organized around five specialized teams—strategic consulting, media investment, property marketing, gaming and esports, and research and analytics. Based in New York City, Optimum Sports takes an integrated approach that embeds specialists into clients’ traditional media practices, linking sponsorship to the broader media mix and marketing platform. This structure helps clients translate sponsorship into cohesive outcomes across channels, aligning partnerships with their overall marketing strategy. Operating within the marketing services industry, the company functions as part of Omnicom Media Group, focusing on the sports marketing space for a range of brands.