Award-winning credibility Optimum Media has recently earned bronze in the Best in Biz Awards 2024 for Sales Team of the Year and was recognized as Small Business of the Year in the 2024 BIG Awards for Business. Leverage these accolades in outreach to build trust with prospects and to differentiate from competitors.

Political team strength The company’s political team distinction suggests a capability in targeted, policy-driven advertising solutions. This presents a cross-sell opportunity to brands seeking issue-based or government-related campaigns, as well as agencies looking for specialized multiscreen reach.

Multiscreen reach With data-driven multiscreen advertising across every DMA in the U.S., Optimum Media can offer scalable nationwide campaigns. Target enterprise advertisers and national brands seeking broad, DMA-spanning exposure with measurable performance.

Solid revenue base Reported revenue between $250M and $500M indicates a mid-to-large agency with substantial buying power. Position solutions that handle high-volume spend, advanced analytics, and integration with existing tech stacks to align with their scale.

Tech-enabled operations A diverse tech stack including MicroStrategy, Google Tag Manager, Facebook Pixel, and YouTube suggests openness to data analytics, tagging, and performance tracking. Propose data-driven, ROI-focused offerings that integrate smoothly with their current tools.