OptimizeRx Email Format

Technology, Information and MediaMassachusetts, United States51-200 Employees

OptimizeRx is a mid-sized healthcare technology company based in Waltham, Massachusetts. It enables life sciences brands to connect with healthcare professionals and patients through a platform that supports timely, relevant, and locally targeted engagement using AI-driven capabilities. The goal is to integrate HCP and direct-to-consumer marketing strategies in a privacy-sensitive, patient-centered way, delivering appropriate therapies to the right patients at the right time and supporting faster treatment decisions.

Operating in the Technology, Information and Media industry, OptimizeRx partners with leading pharmaceutical and life sciences companies to modernize how health information is shared and acted upon. A recent development in May 2026 saw DeepIntent become the first healthcare demand-side platform to integrate OptimizeRx's authenticated EHR network, broadening programmatic access to point-of-care inventory for marketers.

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