Operative

Software DevelopmentNew York, United States501-1000 Employees

Operative is a software development company based in New York, New York, operating cloud-native SaaS platforms for advertising management. Its solutions are designed to consolidate cross-channel advertising operations for media companies and publishers, supporting transitions from ratings-based to outcome-based selling with a modern order management system. The company serves a global client base of more than 300 organizations across over 25 countries, including FOX, NBCU, Sinclair, Discovery, Disney, HBO, BellMedia and SKY. Operative reports a workforce of 501 to 1,000 employees. The business operates in the software development industry and maintains a presence at 530 Fifth Avenue, 19th Floor, New York, NY 10036. In 2025, it announced partnerships and product launches such as a collaboration with National CineMedia and the introduction of AOS Insights and AOS + OnAir Local, reflecting ongoing product development and industry activity.

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