Boutique scale OpAD Media is a woman-owned, award-winning boutique agency with 11-50 employees and a 20+ year track record, suggesting a tight, service-led relationship model ideal for strategic, high-margin campaigns and ongoing retainers.

Diverse client base Serving government agencies, higher education, law firms, financial institutions, entertainment brands, and public health organizations indicates cross-industry needs for precise audience targeting, measurement, and compliance-friendly media solutions that can be upsold across verticals.

Full funnel capabilities Capabilities span digital and traditional media including programmatic, OTT, streaming, podcasts, social, radio, TV, print, and out-of-home, enabling integrated campaigns and cross-silo media buys that can be packaged as comprehensive offerings or bundled with analytics platforms.

In-house analytics Proprietary tools like OMtd and OpAD Analytics provide real-time insights and optimization, presenting opportunities to pitch analytics-enabled retainers, performance-based pricing, and enhanced reporting for performance-driven clients.

Growth-ready tech stack Utilization of AWS, WordPress, MySQL, Google Maps, and other modern tech supports scalable campaign operations and data integrations, enabling selling points around reliability, security, and seamless data-driven workflows for clients with complex media needs.