Digital Wallet Growth Ooredoo Maldives has launched and expanded mFaisaa digital wallet services including Eid gift features and cashback promotions, presenting an opportunity to upsell API integrations, merchant acquisition services, and fintech partnerships to broaden wallet adoption and cross-sell telecom offers.

Bundled Offers Recent launches of data offers, vampire Eid promotions, and MTV Weare26 pack indicate a readiness to push bundled, time-limited value propositions. Propose cross-sell of bundled data, roaming, and cross-border communication bundles to capture seasonal demand and boost ARPU.

App & Autopay Introduction of Autopay in the Ooredoo app shows a shift toward self-serve billing and automated payments. This creates sales opportunities for value-added app features, bill presentment enhancements, and integration services with ERP/financial platforms for larger customers.

Fixed Network Strength Recognition as best fixed network by Ookla reinforces capacity to target enterprise and SME segments with reliable broadband, enterprise VPN, and managed services, plus expansion into wholesale or business-grade connectivity with SLAs.

Regional Connectivity International direct dialing rate offers and support during Hajj season suggest demand for international communication solutions. Position VoIP, cross-border calling plans, and SIP trunking for businesses with outbound global communication needs in the Maldives market.