Affordable migration There is a clear opportunity to target small to mid-sized fleets and nonprofits with Bing Maps migration services as Microsoft retires Bing Maps for Enterprise in June 2025, positioning OnTerra as a cost-effective migration partner.

RouteSavvy upsell Leverage the existing RouteSavvy and RouteSavvy API/ API PLUS offerings to upsell businesses needing multi-vehicle optimization, time-window scheduling, and developer-friendly routing integrations, highlighting cost efficiency for small fleets.

Web mapping shifts Position as a specialist in affordable web mapping and geospatial solutions to organizations migrating away from higher-cost platforms, emphasizing total cost of ownership and quick deployment for SMBs and nonprofits.

Migration partnerships Leverage recent press about Bing Maps migration guides and Grey Matter partnership as credibility signals to pursue co-sell or managed migration engagements with smaller firms seeking guided transitions.

Industry breadth Target industries with latitude/longitude reliance (logistics, field services, agriculture, municipal projects) using OnTerra’s turnkey web mapping, API, and consulting offerings to win projects requiring pilot deployments and scalable roadmaps.