Insights

Expansion Opportunities OneCart serves 4 regions and over 67 locations across South Africa with plans to expand, presenting sales opportunities in new regional partnerships, retailer onboarding, and geotargeted promotions to accelerate growth.

MassMart Synergy Since the Massmart acquisition in 2021, there is a proven integration path with a major retailer network; leverage cross-brand campaigns, exclusive promos, and shared logistics to increase order frequency and basket size.

Premium Partnerships Recent partnerships with Lindt and other brands indicate a path to elevate premium product assortments; target exclusive or limited-time offerings to attract higher-margin orders and differentiate the platform.

B2B Growth OneCart serves both consumers and businesses; explore B2B value propositions such as corporate gifting, office meal programs, and bulk grocery solutions to diversify revenue streams.

Tech-enabled Convenience The tech stack supports fast multi-store comparisons and 60-minute deliveries; capitalize on technology to upsell cross-store price comparisons, loyalty programs, and personalized recommendations to increase repeat orders.

OneCart Tech Stack

OneCart uses 8 technology products and services including C3.js, cdnjs, Unpkg, and more. Explore OneCart's tech stack below.

  • C3.js
    Charting
  • cdnjs
    Content Delivery Network
  • Unpkg
    Content Delivery Network
  • XML
    Data Management
  • Zendesk
    Documentation Tools
  • Shopify
    E-commerce
  • jQuery
    Javascript Libraries
  • PHP
    Programming Languages

Media & News

OneCart's Email Address Formats

OneCart uses at least 1 format(s):
OneCart Email FormatsExamplePercentage
First@onecart.co.zaJohn@onecart.co.za
78%
FirstL@onecart.co.zaJohnD@onecart.co.za
18%
First.Last@onecart.co.zaJohn.Doe@onecart.co.za
4%

Frequently Asked Questions

What is OneCart's official website and social media links?

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OneCart's official website is onecart.co.za and has social profiles on LinkedInCrunchbase.

What is OneCart's NAICS code?

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OneCart's NAICS code is 44-45 - Retail Trade.

How many employees does OneCart have currently?

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As of July 2026, OneCart has approximately 805 employees across 3 continents, including AfricaAsiaEurope. Key team members include Chief Of Product: A. A.Head Of Operations: N. P.Head Of Data: P. M.. Explore OneCart's employee directory with LeadIQ.

What industry does OneCart belong to?

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OneCart operates in the Retail industry.

What technology does OneCart use?

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OneCart's tech stack includes C3.jscdnjsUnpkgXMLZendeskShopifyjQueryPHP.

What is OneCart's email format?

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OneCart's email format typically follows the pattern of First@onecart.co.za. Find more OneCart email formats with LeadIQ.

When was OneCart founded?

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OneCart was founded in 2016.
OneCart logo

OneCart

RetailGauteng, South Africa501-1000 Employees

OneCart is a South African retail platform that aggregates groceries from multiple retailers into a single digital shopping experience. It enables delivery within about 60 minutes, aided by a personal shopper who streamlines the purchase process. The service serves both individual consumers and businesses and operates across four regions with over 67 locations nationwide.

Founded in 2016 and based in Johannesburg, Gauteng, OneCart was acquired by Massmart in 2021, strengthening its ability to reach more customers. In late 2024, the company announced a partnership with Lindt to deliver premium chocolates within 60 minutes, signaling ongoing expansion of its partner network.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2016
Employees
501-1000

Section iconFunding & Financials

  • $25M$50M

    OneCart's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    OneCart's revenue is estimated to be in the range of $25M$50M

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