Insights

Niche luxury positioning OTD operates as a luxe, inclusive-minded brand within Apparel & Fashion, founded by a renowned designer, suggesting a premium collaboration or limited-edition opportunity with elevated materials and craftsmanship.

Small but focused With a team of 11-50 employees and revenue under $1M, there is strong potential for wholesale or partnership opportunities aimed at rapid growth, including limited runs, capsule drops, and mutually beneficial distribution deals.

Seasonal drops The brand emphasizes exclusive concept drops and collaboration capsules, indicating receptivity to co-branded collections, influencer partnerships, and targeted, time-limited campaigns to drive demand.

Digital presence Having a basic tech stack (RSS, GoDaddy) and an e-commerce focus, there is opportunity to offer digital merchandising, email marketing, and analytics services to optimize online sales and customer lifetime value.

Global ambitions Described as a wake for a style movement and global aspirations beyond everyday wardrobes, suggesting potential for international wholesale expansion, flagship collaborations, and cross-market branding initiatives.

Similar companies to ON THIS DAY

ON THIS DAY Tech Stack

ON THIS DAY uses 2 technology products and services including RSS, GoDaddy, and more. Explore ON THIS DAY's tech stack below.

  • RSS
    Content Management System
  • GoDaddy
    Web Hosting

ON THIS DAY's Email Address Formats

ON THIS DAY uses at least 3 email formats:
ON THIS DAY Email FormatsExamplePercentage
First@otdnyc.comJohn@otdnyc.com
78%
FirLast@otdnyc.comJohDoe@otdnyc.com
11%
FirstLast@otdnyc.comJohnDoe@otdnyc.com
11%

Frequently Asked Questions

What is ON THIS DAY's official website and social media links?

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ON THIS DAY's official website is otdnyc.com and has social profiles on LinkedIn.

How much revenue does ON THIS DAY generate?

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As of July 2026, ON THIS DAY's annual revenue is estimated to be <$1M.

What is ON THIS DAY's NAICS code?

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ON THIS DAY's NAICS code is 315 - Apparel Manufacturing.

How many employees does ON THIS DAY have currently?

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As of July 2026, ON THIS DAY has approximately 12 employees across 4 continents, including North America, Europe and Asia. Key team members include Owner: C. H. and Jewelry Designer: M. A. V. Explore ON THIS DAY's employee directory with LeadIQ.

What industry does ON THIS DAY belong to?

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ON THIS DAY operates in the Apparel & Fashion industry.

What technology does ON THIS DAY use?

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ON THIS DAY's tech stack includes RSS and GoDaddy.

What is ON THIS DAY's email format?

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ON THIS DAY's email format typically follows the pattern of First@otdnyc.com. Find more ON THIS DAY email formats with LeadIQ.
ON THIS DAY logo

ON THIS DAY

Apparel & FashionNew York, United States11-50 Employees

ON THIS DAY (OTD) is a New York-based retail brand in the fashion industry that designs womenswear, menswear, and unisex clothing, footwear, and accessories. Founded by designer John Varvatos, the company emphasizes an inclusive approach and aims to offer elevated, intentional products through refined materials, expert craftsmanship, and thoughtful detailing. Its offerings are presented through exclusive concept drops and collaboration capsules, with seasonal deliveries intended to expand and redefine everyday wardrobes. The brand positions itself as exploring fashion beyond conventional boundaries, focusing on personalization, space, and possibility to appeal to a style-conscious customer seeking individuality. OTD operates with a relatively small team and has described recent activities as launching new collections and campaigns since its debut in fall 2021.

Section iconCompany Overview

Website
otdnyc.com
NAICS Code
315 - Apparel Manufacturing
Employees
11-50

Section iconFunding & Financials

  • <$1M

    ON THIS DAY's revenue is estimated to be in the range of <$1M

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