ON THIS DAY
Apparel & FashionNew York, United States11-50 Employees
ON THIS DAY (OTD) is a New York-based retail brand in the fashion industry that designs womenswear, menswear, and unisex clothing, footwear, and accessories. Founded by designer John Varvatos, the company emphasizes an inclusive approach and aims to offer elevated, intentional products through refined materials, expert craftsmanship, and thoughtful detailing. Its offerings are presented through exclusive concept drops and collaboration capsules, with seasonal deliveries intended to expand and redefine everyday wardrobes. The brand positions itself as exploring fashion beyond conventional boundaries, focusing on personalization, space, and possibility to appeal to a style-conscious customer seeking individuality. OTD operates with a relatively small team and has described recent activities as launching new collections and campaigns since its debut in fall 2021.