Targeted niche On The Water Media targets a tight fishing and boating audience in the Northeast, presenting a strong opportunity for advertisers and partners in outdoor gear, tackle, boats, and tourism aligned with regional enthusiasts.

Strong media footprint Largest regional fishing and boating magazine in the Northeast with multi-channel reach including a popular NBC Sports Boston show, offering advertisers multiple touchpoints across print, digital, and video.

Audience scale Significant online presence with over two million unique visitors reported for OnTheWater.com, indicating robust reach for digital campaigns, sponsorships, and performance advertising.

Events leverage Pioneered The Striper Cup, the region’s largest fishing tournament/event, presenting sponsorship, turnkey experiential marketing, and content opportunities around live events and community engagement.

Growth potential Healthy revenue range and a collaborative tech stack including e-commerce, advertising tags, and sign-in capabilities suggest opportunities for enhanced digital advertising, affiliate programs, and data-driven sponsorships with additional revenue streams.