Small team traction Target their tight team size (2-10 employees) as a strength for personalized service while offering scalable event tech and rental packages that can grow with them as their client base expands.

Midwest focus Leverage their Lansing, Michigan base to position earth-friendly, cost-effective regional event solutions and cross-sell to nearby markets with similar venues and budgets.

Digital presence Capitalize on their web stack (WordPress, WooCommerce, Shopify) by proposing integrated e-commerce and lead-gen enhancements, upgraded event inventory management, and seamless booking experiences.

Growth potential With reported revenue between one and ten million and several benchmark peers sized larger, present scalable service tiers, bundled equipment, and maintenance plans to increase average order value per event.

Competitive landscape Highlight differentiators by aligning offerings with regional competitors like Felix Lighting and Atomic Design, proposing niche services (e.g., turnkey production, portable rigs, lighting design) to win more RFPs in their segment.