Insights

Niche Brand Studio On Spec operates as a consumer product venture studio focusing on creating, acquiring, and partnering with direct-to-consumer brands, presenting opportunities for collaborations, co-development, licensing, and accelerated go-to-market partnerships.

Earlystage Revenue With current revenue in the zero to one million range and a small team, there is a clear opportunity to pitch scalable services such as brand acceleration, product development sprints, and DTC performance optimization to drive revenue growth.

Supply Chain Leverage The emphasis on human-centered product development and leveraging existing supply chain relationships suggests cross-sell possibilities for logistics, procurement optimization, packaging, and vendor diversification services.

Tech Enablement A lean tech stack including MySQL, JSON-LD, and web tooling indicates openness to adopting analytics, data-driven marketing, SEO enhancements, and scalable CMS/automation partnerships to support portfolio brands.

Strategic Fit Positioned in advertising services within New York with a focus on DTC brands, On Spec is suited for enterprise-like partnerships, joint marketing campaigns, and strategic investment discussions with mid-market or growth-stage consumer brands seeking acceleration.

On Spec Tech Stack

On Spec uses 8 technology products and services including Open Graph, MySQL, Google Workspace, and more. Explore On Spec's tech stack below.

  • Open Graph
    Content Management System
  • MySQL
    Database
  • Google Workspace
    Email
  • JSON-LD
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Elementor
    Page Builders
  • PHP
    Programming Languages
  • Endurance Page Cache
    Web Platform Extensions

On Spec's Email Address Formats

On Spec uses at least 1 format(s):
On Spec Email FormatsExamplePercentage
First@builtonspec.comJohn@builtonspec.com
100%

Frequently Asked Questions

What is On Spec's official website and social media links?

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On Spec's official website is builtonspec.com and has social profiles on LinkedInCrunchbase.

How much revenue does On Spec generate?

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As of July 2026, On Spec's annual revenue is estimated to be $1M - $10M.

What is On Spec's SIC code NAICS code?

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On Spec's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does On Spec have currently?

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As of July 2026, On Spec has approximately 4 employees across 1 continents, including North America. Key team members include Research Analyst: M. G.. Explore On Spec's employee directory with LeadIQ.

What industry does On Spec belong to?

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On Spec operates in the Advertising Services industry.

What technology does On Spec use?

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On Spec's tech stack includes Open GraphMySQLGoogle WorkspaceJSON-LDjQueryElementorPHPEndurance Page Cache.

What is On Spec's email format?

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On Spec's email format typically follows the pattern of First@builtonspec.com. Find more On Spec email formats with LeadIQ.

How much funding has On Spec raised to date?

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As of July 2026, On Spec has raised $2M in funding. The last funding round occurred on Mar 01, 2020 for $2M.

When was On Spec founded?

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On Spec was founded in 2020.
On Spec logo

On Spec

Advertising ServicesNew York, United States2-10 Employees

On Spec is a New York-based advertising services company that positions itself as a consumer product venture studio focused on bringing brands to life. The firm emphasizes innovation and human-centered product development, leveraging its connections in supply chain management to create, acquire, and partner with brands that aim to shape the direct-to-consumer landscape. Its work centers on developing and growing brands within the direct-to-consumer segment, serving clients in need of brand acceleration and product development support. Based in New York, the company operates with a small team and concentrates on crafting and expanding brands through collaboration and strategic partnerships. The overview reflects a neutral description of a firm that functions as a brand accelerator within the advertising services industry, explicitly noting its role in developing consumer-facing products through a venture-studio approach.

Section iconCompany Overview

SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
2020
Employees
2-10

Section iconFunding & Financials

  • $2M

    On Spec has raised a total of $2M of funding over 1 rounds. Their latest funding round was raised on Mar 01, 2020 in the amount of $2Mas a seed.

  • $1M - $10M

    On Spec's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $2M

    On Spec has raised a total of $2M of funding over 1 rounds. Their latest funding round was raised on Mar 01, 2020 in the amount of $2Mas a seed.

  • $1M - $10M

    On Spec's revenue is estimated to be in the range of $1M - $10M

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