Regional Reach Omroep West serves a broad northern Zuid-Holland footprint across 28 municipalities with multiple channels (online, app, radio, TV, local text), presenting a sizable potential advertiser audience and cross-channel marketing opportunities in a single regional vendor.

Advertiser Potential With access to over a million regional residents weekly, there is strong demand for local advertising packages through West reclameadvies, providing a ready channel for location-based promotions and targeted campaigns across radio, TV, and digital properties.

Cross Channel Capabilities Integrated platforms (Omroepwest.nl, app, 89.3 Radio West, TV West, WestText) enable bundled sponsorships, programmatic and native ads, and cross-screen campaigns ideal for local businesses seeking unified regional visibility.

Technology Stack Modern tech stack including Vue.js, Node.js and cloud storage (Amazon S3) supports scalable digital publishing and data-driven ad delivery, offering opportunities to upsell enhanced digital packages and measurement solutions for advertisers.

Strategic Partnerships Longstanding collaboration with Den Haag media (Den Haag FM/TV) and regional presence positions Omroep West as a trusted local media partner, potential for co-branded campaigns, sponsorships, and joint community initiatives to attract regional brands and public sector accounts.