CXM Leadership Omega CRM operates under Merkle and Dentsu, forming the largest CXM agency network in Spain. This position enables cross-sell across strategy, creative, media, and technology, particularly for Salesforce-based CXM projects and broader DX initiatives with enterprise clients.

AI Powered CX AI capabilities across customer experience, including Salesforce Einstein and Agentforce, support smarter decision-making, intelligent automation, and hyper-personalized journeys, creating upsell opportunities for existing clients and new logos seeking AI-driven CX.

Industry Focus Industry coverage spans Retail, Healthcare, Pharma, Real Estate, Education, and Non-Profit, delivering omnichannel experiences in Customer Service, eCommerce, Marketing, and Analytics. Leverage Merkle/Dentsu relationships to expand to new markets and larger enterprise deals.

Credibility Growth Strong credibility from high client satisfaction, Salesforce presence in Spain, and industry awards such as Salesforce Partner of the Year FY25 and Agentforce Iberia. A multinational team with extensive certifications supports enterprise-scale deployments and complex procurement cycles.

Tech and Data Robust tech and data stack including AWS, Snowflake, Oracle PL/SQL, NetSuite, Braze, Aprimo, and automation tooling enables integration with clients' CRM and ERP environments, data-driven CX programs, and scalable omnichannel execution.