Market scale Omdia operates in the large and competitive tech research space with a substantial revenue range and a sizable, global client base. This indicates sales opportunities to upsell premium advisory services, expanded market coverage, and deeper engagements with enterprise clients seeking authoritative tech insights.

Strategic partnerships As part of Informa TechTarget and with Canalys under its umbrella, Omdia can leverage cross-sell potential across sister brands to win larger RFPs, expand account footprints, and offer bundled research and advisory solutions to tech vendors and service providers.

Industry voice Recent analyst participation at major events and focus on streaming, semiconductors, and TV markets suggests opportunities to tailor industry-specific research products for media, entertainment, and FTTV/OTT sectors, aligning sales plays with rising market interest areas.

Data‑driven value Omdia’s emphasis on data points and conversations with industry leaders positions them to upsell advanced analytics, custom research, and benchmarks for clients seeking ROI optimization, competitive intelligence, and decision-grade insights.

Talent edge New leadership hires such as a Principal Analyst for vulnerability and risk management signal growth in cybersecurity and risk assessment offerings, presenting a path to cross-sell security advisory services to tech manufacturers, financial services, and cloud providers.