Strategic Leadership OMD France is expanding strategic planning leadership with Ellie Howell as Executive Director, Planning, signaling a focus on stronger integrated media capabilities and high-level guidance for client growth.

New Aquisitions Recent wins include the Qantas Group media account across Asia, indicating appetite for large, multinational clients and potential for cross-region media collaborations and bundled services.

Awards Momentum Dubai Lynx Awards participation and top-three regional rankings suggest a proven track record in creativity and effectiveness, offering a compelling credibility hook for new client pitches.

Talent Mobility Notable leadership and digital director movements, including departures and appointments, point to dynamic teams and opportunities to introduce data-driven, performance-focused solutions to stabilize and scale client results.

Market Exit Signals Contract loss with Tabcorp and ongoing leadership changes imply a potentially receptive market environment for agencies emphasizing innovation, integration, and measurable ROIs to regain lost or at-risk accounts.