Global Scale OMD APAC sits within the world’s largest media network with a presence in over 100 countries and a track record of industry awards. This scale and credibility create opportunities to win multinational campaigns that require integrated APAC execution and cross border consistency.

Data Driven Tech A tech forward stack including Adobe Analytics, Teads, Innovid and other tools enables rigorous measurement, optimization and creative testing. Highlight opportunities to sell advanced analytics, attribution modeling and high ROI programs across channels for performance and brand focused clients.

Regional Growth Recent leadership appointments in Australia and expansion activity in Malaysia signal ongoing regional investment and capacity building. Leverage this momentum to pitch targeted APAC campaigns with senior planning leadership and local market expertise.

Live Audience Partnerships like the Bulldog DM with OMD UK and Amazon Ads example demonstrate capability in live audience discovery and cross platform activations. Use this to position OMD APAC for data driven, programmatic and platform partnered campaigns for large clients.

Competitive Landscape Recent client churn like Tabcorp ending its relationship with OMD underscores a competitive market and the need for proactive account management and reengagement strategies. Present opportunities to win back or defend large gaming and entertainment accounts and expand with similar brands across APAC.