Local Wheat Initiative OFM has recently launched Flour 1, a product made entirely from Omani wheat to support local agriculture and food security. This presents a sales opportunity to promote locally sourced flour for institutions, bakeries, and retailers prioritizing regional supply chains.

Regional Expansion The company is expanding facilities and pursuing food security projects via usufruct agreements with Omran Group across port and district developments. This signals potential for partnerships in distribution, storage, and logistics services to support new capacities.

Integrated Feed and Flour With significant flour milling capacity and a growing animal feed operation, there is cross-sell potential to livestock producers, poultry farms, and feed distributors for bundled grain-based inputs and co-branded products.

Strategic Partnerships OFM’s collaboration with government-backed ownership and strategic projects indicates openness to joint ventures, supplier arrangements, and long-term supply contracts with public sector entities and large private buyers.

Brand and Quality Trust Longstanding brand presence under Dahabi and Barakat brands, coupled with awards and regional recognition, provides a foundation for premium product pitches to retailers, hotels, and institutional buyers seeking reliability and quality certifications.