Scale with loyalty Olo recently completed the acquisition of Spendgo to bolster its loyalty and guest engagement capabilities. This creates a ready-made opportunity to cross-sell enhanced loyalty programs and deeper guest data utilization for existing Olo customers and new prospects seeking end-to-end engagement.

Delivery innovation Strategic partnership with Zipline to enable autonomous drone delivery within the Olo platform positions the company to upsell advanced fulfillment options to brands looking to differentiate delivery experiences and expand reach, particularly for high-frequency, time-sensitive orders.

Unified platform Olo serves over 800 restaurant brands across 90,000 locations with integrated ordering, payments, and guest data. This breadth suggests upsell opportunities around expanding channel integrations, marketing automation, and data-driven decision tools for brands beyond core ordering and payments.

Data-driven growth With the aim of helping restaurants scale online ordering and personalize guest experiences, there is potential to pitch advanced analytics, segment-based marketing campaigns, and personalized offers to drive incremental order frequency and average order value.

Global expansion readiness Olo’s large scale, multi-partner ecosystem and high daily order volume indicate readiness for expansion into new use cases such as loyalty-powered promotions, off-premise packing optimization, and international market entry support for global restaurant brands.