Insights

Sustainable positioning BCorp certified and a focus on timeless, simple toys, plus global stocking with recognized retailers. Position opportunities with eco-conscious retailers and retailers emphasizing ethical sourcing.

Global retail reach HQ in Australia with distribution through well-known stockists worldwide. Target partnerships with international toy and lifestyle retailers seeking diverse, globally sourced product lines.

Product line expansion Established Dinkum Dolls, Rattan Homewares, Holdie World; potential cross-sell and bundle opportunities across soft toys, decor, and branded accessories with compatible retailers.

Mid-market growth Reported revenue in the low-to-mid seven figures with 11-50 employees. Focus on expanding mid-market retailers and direct-to-consumer growth to scale revenue while maintaining boutique-brand positioning.

Tech and marketing fit Shopify-based e-commerce with email and analytics tools; leverage CRM and paid social outreach to optimize wholesale onboarding, B2C campaigns, and retailer lead generation.

Olli Ella Tech Stack

Olli Ella uses 8 technology products and services including html5media, RSS, Shopify, and more. Explore Olli Ella's tech stack below.

  • html5media
    Audio, Video, Graphics
  • RSS
    Content Management System
  • Shopify
    E-commerce
  • Mailgun
    Email
  • Boomerang
    Javascript Libraries
  • Ruby
    Programming Languages
  • Piwik PRO Core
    Web Analytics
  • Facebook
    Widgets

Olli Ella's Email Address Formats

Olli Ella uses at least 1 format(s):
Olli Ella Email FormatsExamplePercentage
First@olliella.comJohn@olliella.com
78%
Last@olliella.comDoe@olliella.com
22%

Frequently Asked Questions

What is Olli Ella's official website and social media links?

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Olli Ella's official website is olliella.com and has social profiles on LinkedIn.

How much revenue does Olli Ella generate?

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As of July 2026, Olli Ella's annual revenue is estimated to be $1M - $10M.

What is Olli Ella's NAICS code?

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Olli Ella's NAICS code is 44-45 - Retail Trade.

How many employees does Olli Ella have currently?

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As of July 2026, Olli Ella has approximately 18 employees across 4 continents, including OceaniaEuropeNorth America. Key team members include Head Of Global Marketing: C. R.Head Of Sales Uk & Eu: D. D.Co-Founder & Ceo: C. B.. Explore Olli Ella's employee directory with LeadIQ.

What industry does Olli Ella belong to?

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Olli Ella operates in the Retail industry.

What technology does Olli Ella use?

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Olli Ella's tech stack includes html5mediaRSSShopifyMailgunBoomerangRubyPiwik PRO CoreFacebook.

What is Olli Ella's email format?

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Olli Ella's email format typically follows the pattern of First@olliella.com. Find more Olli Ella email formats with LeadIQ.

When was Olli Ella founded?

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Olli Ella was founded in 2010.
Olli Ella logo

Olli Ella

RetailNew South Wales, Australia11-50 Employees

Olli Ella, based in Sydney, New South Wales, designs and retails toys described as beloved, unexpected, and timeless in their simplicity. Its product lines include Dinkum Dolls, Holdie World, and rattan homewares, reflecting a blend of playthings and home accessories. The company is BCorp Certified and distributes its offerings through well-recognized stockists globally.

Serving a global customer base that values enduring, uncomplicated design, Olli Ella positions itself within the retail and toy sectors by prioritizing durable, timeless products over trend-driven items. Headquartered in Sydney, New South Wales, the company operates with a modest team and relies on international retailers to reach its audience.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2010
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Olli Ella's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    Olli Ella's revenue is estimated to be in the range of $1M - $10M

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