Insights

Global retail reach Olli Ella is a Sydney-based toy and homeware brand with a global presence through well-recognised stockists, presenting a ready-made opportunity for wholesale partnerships and international distribution.

Sustainable positioning BCorp certification and a focus on timeless, simple designs position Olli Ella as a sustainability-minded brand, appealing to retailers prioritizing ethical sourcing and eco-conscious storytelling.

Diverse product lines Product families include Dinkum Dolls, Holdie World, and rattan homewares, offering cross-category opportunities for retailers to broaden assortments with complementary, story-led items.

Strong revenue band With reported revenue between $50M and $100M, there is solid financial backing and scale potential that can support larger wholesale orders, exclusives, and co-branded ventures.

Digital marketing footprint Active social and digital infrastructure (TikTok, Facebook, Google, Mailchimp) indicates capacity for joint marketing initiatives, digital campaigns, and e-commerce collaborations to drive demand.

Olli Ella Tech Stack

Olli Ella uses 8 technology products and services including TikTok, Open Graph, Cart Functionality, and more. Explore Olli Ella's tech stack below.

  • TikTok
    Audio, Video, Graphics
  • Open Graph
    Content Management System
  • Cart Functionality
    E-commerce
  • Mailchimp
    Email
  • jQuery
    Javascript Libraries
  • Ruby
    Programming Languages
  • Google Search Console
    Web Analytics
  • Facebook
    Widgets

Media & News

Olli Ella's Email Address Formats

Olli Ella uses at least 1 format(s):
Olli Ella Email FormatsExamplePercentage
First@olliella.comJohn@olliella.com
78%
Last@olliella.comDoe@olliella.com
22%

Frequently Asked Questions

Where is Olli Ella's headquarters located?

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Olli Ella's main headquarters is located at Sydney, New South Wales 2034 Australia. The company has employees across 4 continents, including OceaniaEuropeNorth America.

What is Olli Ella's official website and social media links?

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Olli Ella's official website is olliella.com and has social profiles on LinkedIn.

What is Olli Ella's NAICS code?

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Olli Ella's NAICS code is 44-45 - Retail Trade.

How many employees does Olli Ella have currently?

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As of May 2026, Olli Ella has approximately 20 employees across 4 continents, including OceaniaEuropeNorth America. Key team members include Head Of Sales Uk & Eu: D. D.Co-Founder & Ceo: C. B.Co-Founder & Creative Director: O. B.. Explore Olli Ella's employee directory with LeadIQ.

What industry does Olli Ella belong to?

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Olli Ella operates in the Retail industry.

What technology does Olli Ella use?

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Olli Ella's tech stack includes TikTokOpen GraphCart FunctionalityMailchimpjQueryRubyGoogle Search ConsoleFacebook.

What is Olli Ella's email format?

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Olli Ella's email format typically follows the pattern of First@olliella.com. Find more Olli Ella email formats with LeadIQ.

When was Olli Ella founded?

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Olli Ella was founded in 2010.

Olli Ella

RetailNew South Wales, Australia11-50 Employees

Olli Ella, based in Sydney, New South Wales, designs and retails toys described as beloved, unexpected, and timeless in their simplicity. Its product lines include Dinkum Dolls, Holdie World, and rattan homewares, reflecting a blend of playthings and home accessories. The company is BCorp Certified and distributes its offerings through well-recognized stockists globally.

Serving a global customer base that values enduring, uncomplicated design, Olli Ella positions itself within the retail and toy sectors by prioritizing durable, timeless products over trend-driven items. Headquartered in Sydney, New South Wales, the company operates with a modest team and relies on international retailers to reach its audience.

Section iconCompany Overview

Headquarters
Sydney, New South Wales 2034 Australia
NAICS Code
44-45 - Retail Trade
Founded
2010
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $50M$100M

    Olli Ella's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Olli Ella's revenue is estimated to be in the range of $50M$100M

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