Olinger

Market ResearchLouisiana, United States2-10 Employees

Olinger is a market research firm based in New Orleans, Louisiana, with over three decades of experience supporting clients across industries such as Healthcare, Travel & Hospitality, consumer packaged goods, and Banking & Finance. The company focuses on delivering custom primary research and consumer insights designed to inform brand strategy, product development, and marketing decisions, aiming to produce actionable findings that align with how customers perceive and emotionally connect with brands. Its offerings include studies that refine brand perception, track brand health, and analyze consumer behavior, emphasizing a mix of qualitative and quantitative methodologies to provide nuanced perspectives. Olinger positions itself as specialized in industry contexts including B2B and luxury markets, and uses its proprietary Live Well Insights approach to explore emotional dimensions like Pride, Loyalty, Authenticity, and Nostalgia in order to help brands connect with their customers. The firm operates from its New Orleans base and serves a range of sectors with a focus on delivering insights that support strategic business outcomes in rapidly changing markets.

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