Established Local Presence With a history dating back to 1936 and a strong local market in Lane County, Oldfield's Appliance has built a loyal customer base that values personalized service, presenting opportunities for targeted marketing and promotional campaigns to reinforce community loyalty.

Product Diversity Offering the largest appliance selection in Lane County positions Oldfield’s to upsell premium and high-demand products, especially during seasonal cycles or promotional events, increasing average transaction sizes.

Service Capabilities Having an in-house service department and technicians enhances customer satisfaction and retention; this opens avenues to cross-sell maintenance packages, extended warranties, or new appliances alongside service contracts.

Digital Infrastructure Utilizing robust technologies such as AWS, Nginx, and PHP indicates a modern digital backend, enabling potential expansion into online sales, digital marketing, or e-commerce channels to grow beyond the local market.

Market Opportunity Operating within a competitive landscape alongside large players like Sears and Best Buy suggests a strategic focus on personalized service and regional dominance can be leveraged to attract customers seeking tailored, community-focused appliance solutions.