Niche Antique Focus Old New House specializes in authentic, vintage, and antique rugs with high decorative value, appealing to discerning clients seeking premium and timeless interior design pieces. This focus presents opportunities to cross-sell related high-end home decor and customized interior styling services.

Expanding Local Reach By opening their studio for by-appointment viewings in the tri-state area, Old New House is fostering community engagement and offering personalized experiences, which can be leveraged to upsell exclusive collections, subscription services, or private consultation packages.

Growing Online Presence Their established online sales platform allows for broad geographic reach, including international customers, highlighting a potential for targeted digital marketing campaigns and partnerships with interior designers and luxury retailers to increase order volume.

Selective Market Position Compared to larger competitors, Old New House maintains a boutique presence, emphasizing authenticity and quality over mass scale, which positions the brand well for premium product offerings and collaborations with high-end design firms.

Tech-Enabled Strategy Utilization of various digital tools and tracking technologies indicates a modern approach to customer engagement and analytics, providing avenues to enhance customer experience, improve targeted marketing efforts, and identify high-value client segments for growth opportunities.