Strategic partnerships Old Mutual Financial Network engages in industry collaborations and sponsorships, such as partnering with NSX and expanding investment collaborations with Anthemis Group, indicating openness to co-funded initiatives and joint innovation programs that can be leveraged for enterprise-scale insurance technology or data analytics solutions.

Innovation and growth Recent leadership appointments and the creation of the New Growth and Innovation office suggest a strategic focus on modernization, digital transformation, and new product lines, presenting opportunities for CRM, data platforms, cloud adoption, and customer experience enhancements.

Digital marketing Active use of digital analytics and tracking tools (Facebook Pixel, Google Analytics, Crazy Egg) implies a data-driven marketing posture, creating a pathway to upsell marketing tech, attribution analytics, website optimization, and privacy-compliant data services.

Product and loyalty focus Initiatives like Savings and Investment Monitor and Old Mutual Rewards indicate a customer-centric product strategy and loyalty programs, suggesting opportunities for incentive management platforms, rewards integrations, and financial wellness tooling.

Market positioning As a mid-sized insurer with revenue in the 250-500 million range and a workforce clustered around several thousand employees in the broader insurance ecosystem, there is potential to offer mid-market insurtech and enterprise-grade solutions tailored to growth-stage financial institutions seeking scalable tech and compliant risk management practices.