Strategic partnerships Position Old Mill District as a multi-tenant hub with cross-promotional opportunities among restaurants, retail tenants, and event venues (Les Schwab Amphitheater) to drive foot traffic, seasonal campaigns, and bundled experiences.

Event-driven engagement Leverage the district's outdoor venue and seasonal events (Bend Brewfest, Oregon WinterFest, Art in the High Desert) to offer sponsor activations, pop-up shops, and co-branded experiences that raise visibility for local brands and attract broader audiences.

Digital sales synergy Enhance online-to-offline sales by integrating Shopify/WooCommerce assets with location-based promotions, enabling merchants to drive e-commerce pickups or exclusive in-district offers to neighborhood shoppers.

Experiential marketing Develop curated experiences around the riverfront setting, tasting rooms, and art events to attract visitors—promoting limited-time collaborations with wineries, breweries, and local artisans to stimulate incremental foot traffic.

Data-driven outreach Utilize the district’s mixed tenant base and event calendar to build targeted sales pitches for B2B partners (retailers, hospitality, concerts, and tourism-focused businesses) emphasizing cross-promotions, shared marketing ROI, and district-wide visitor growth.