Regional flair Target hospitality clients seeking craft barbecue and southern catering for weddings, corporate events, and private functions, highlighting Old Blue BBQ’s regional flavors and customizable menus.

Mid-market potential Position as a scalable catering partner for small to mid-sized organizations (11-50 employees) needing reliable event catering and takeout options with consistent quality and on-site service.

Event diversification Leverage opportunities in weddings, housewarmings, company picnics, and office lunch programs by offering bundled catering packages, drop-off, and full-service options for recurring events.

Digital presence Utilize Squarespace and commerce capabilities to upsell catering add-ons, seasonal menus, and bulk orders; optimize online ordering for corporate and group events to capture more inbound inquiries.

Revenue leverage With revenue in the $1M–$10M range, pursue strategic partnerships with venues, event planners, and local businesses to expand volume opportunities while maintaining artisanal brand identity.