Family Focus Old American positions itself as a fourth generation family oriented insurer focused on helping families plan for future expenses and achieve peace of mind. This makes them a strong candidate for cross selling final expense, life insurance, annuities, and estate planning products to mid market families. Leverage the Kansas City Life affiliation to access existing policyholders and agents for co branded or bundled offerings.

Channel Reach As a subsidiary of Kansas City Life, Old American can access established distribution networks and policyholder bases. This provides a clear channel for cross selling to KC Life customers and expanding through local agents, brokers, and potential employer partnerships in the Kansas City region and beyond.

Market Demand Aging demographics and demand for simple, secure coverage align with Old American's Security Assured mission. Growth opportunities exist in final expense, retirement protection, and estate planning solutions for families and small business owners considering benefits for employees.

Tech Modernization Current tech stack shows reliance on legacy web technologies. There is an opportunity to introduce modernization and digital sales enablement, including improved online quoting, CRM integration, and agent tools to boost conversion and retention.

Growth Potential Mid market scale with revenue in the 100M-250M range and ongoing leadership changes suggest strategic renewal. Focus on expanding product suites, SMB and group benefit opportunities, and digitized distribution through existing KC Life channels.