Insights

Strong Brand Collaborations Oi Polloi has established partnerships with renowned brands such as Adidas, Clarks, Levi's, Universal Works, and Reebok, showcasing its ability to attract high-profile collaborations. This presents opportunities for expanding co-branded product lines or exclusive capsule collections.

Ownership and Acquisition Impact Having been acquired by JD.com in 2021 and previously by JD Sports, Oi Polloi benefits from strong financial backing and strategic support. This positions the company to invest in new inventory, marketing campaigns, or innovative retail experiences to drive growth.

Niche Market Focus Oi Polloi’s emphasis on authentic brands, classic menswear, outdoor clothing, and its influence in the UK mens lifestyle segment indicate a core customer base that values curated, premium products. Sales opportunities include targeted marketing and exclusive product offerings tailored to this demographic.

Technological Engagement With a modern tech stack including React and PayPal, Oi Polloi demonstrates a focus on a seamless online shopping experience. Opportunities exist to enhance user engagement and increase conversion rates through personalized marketing and loyalty programs.

Market Expansion Potential Given Oi Polloi's influence and presence in the UK market along with collaborations that appeal to a broader audience, there are sales opportunities in expanding product ranges, opening new channels, or entering international markets to leverage its editorial aesthetic and lifestyle positioning.

Oi Polloi Tech Stack

Oi Polloi uses 8 technology products and services including Criteo, Cloudflare CDN, Open Graph, and more. Explore Oi Polloi's tech stack below.

  • Criteo
    Advertising
  • Cloudflare CDN
    Content Delivery Network
  • Open Graph
    Content Management System
  • Cloudflare
    Content Management System
  • Webpack
    Development
  • Module Federation
    Development
  • React
    Javascript Frameworks
  • PayPal
    Payment Processing

Oi Polloi's Email Address Formats

Oi Polloi uses at least 1 format(s):
Oi Polloi Email FormatsExamplePercentage
First@oipolloi.comJohn@oipolloi.com
35%
First.Last@oipolloi.comJohn.Doe@oipolloi.com
24%
FirstLast@oipolloi.comJohnDoe@oipolloi.com
6%
First@oipolloi.comJohn@oipolloi.com
35%

Frequently Asked Questions

What is Oi Polloi's official website and social media links?

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Oi Polloi's official website is oipolloi.com and has social profiles on LinkedIn.

What is Oi Polloi's NAICS code?

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Oi Polloi's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Oi Polloi have currently?

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As of December 2025, Oi Polloi has approximately 11 employees across 3 continents, including EuropeAsiaSouth America. Key team members include Director: S. S.Buying Manager: C. L.Systems And Service Manager: R. E.. Explore Oi Polloi's employee directory with LeadIQ.

What industry does Oi Polloi belong to?

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Oi Polloi operates in the Retail Apparel and Fashion industry.

What technology does Oi Polloi use?

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Oi Polloi's tech stack includes CriteoCloudflare CDNOpen GraphCloudflareWebpackModule FederationReactPayPal.

What is Oi Polloi's email format?

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Oi Polloi's email format typically follows the pattern of First@oipolloi.com. Find more Oi Polloi email formats with LeadIQ.

When was Oi Polloi founded?

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Oi Polloi was founded in 2002.

Oi Polloi

Retail Apparel and FashionEngland, United Kingdom11-50 Employees

Oi Polloi set up shop in 2002, with the objective of sourcing and curating the most authentic brands from across the globe.

Since then, we've become industry leaders thanks to our consistently-strong and scrupulous selection of products that seamlessly blend all our diverse influences, from classic and contemporary menswear to outdoor clothing and accessories. We've also collaborated with world-renowned brands, like Adidas, Clarks and Levi's.

Alongside our well-selected products, we have a strong editorial aesthetic that's been influencing the men's lifestyle market in the UK and beyond for over 20 years.

We're currently looking to recruit ambitious, engaged individuals with experience of working in a fast-paced team environment that will strive to push Oi Polloi forward.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2002
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Oi Polloi's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Oi Polloi's revenue is estimated to be in the range of $1M$10M

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