Membership Expansion With approximately 400 members comprising grocers, wholesalers, brokers, and associates, there is potential to offer tailored solutions that enhance member engagement, operational efficiency, or legislative support to strengthen loyalty and increase value for the organization.

Digital Presence Enhancement Given the use of various online tools such as Shopify, Google Analytics, and Formidable Forms, there is an opportunity to provide advanced digital marketing, website optimization, or analytics services to help improve member outreach and data-driven decision making.

Event and Education Growth As a trade association focused on industry education and communication, there is potential to develop new training programs, industry webinars, or conference initiatives, leveraging digital platforms to increase revenue and member participation.

Technology Modernization The existing tech stack indicates room for upgrading or integrating new business management and communication tools, presenting an opportunity to sell innovative software or support services that improve operational workflows.

Financial Optimization With revenues ranging between 1M to 10M, there is potential to introduce financial consulting, grant writing support, or cost-saving solutions that can help the organization maximize its income and enhance its funding strategies.