Insights

Strong Regional Presence OFM boasts a dominant broadcasting reach across central South Africa, including the Free State, Northern Cape, and parts of Gauteng, making it an ideal platform for localized advertising campaigns tailored to diverse and loyal audiences in these regions.

Engaged Loyal Audience With an average weekly listenership of over half a million and a dedicated, brand-loyal demographic aged 25-49, OFM offers valuable opportunities for brands seeking to connect with active, outdoor-loving consumers with strong community ties.

Award-Winning Community Focus Recognition for community projects and local events positions OFM as an influential platform for brands aiming to demonstrate corporate social responsibility and engage in cause-related marketing with a community-oriented audience.

Diversified Content & Events The station’s focus on adult contemporary music, community events, and strategic programming updates present multiple touchpoints for targeted sponsorships, bespoke campaigns, and experiential marketing opportunities.

Digital and Social Media Leverage With a tech stack that includes various digital marketing tools and active social media engagement, OFM provides additional digital advertising avenues and content partnerships to maximize reach beyond traditional radio broadcasting.

OFM Tech Stack

OFM uses 8 technology products and services including 33Across, Hotjar, Open Graph, and more. Explore OFM's tech stack below.

  • 33Across
    Advertising
  • Hotjar
    Analytics
  • Open Graph
    Content Management System
  • Funding Choices
    Cookie Compliance
  • Google Fonts API
    Font Scripts
  • Stimulus
    Javascript Frameworks
  • PHP
    Programming Languages
  • Java
    Programming Languages

Media & News

OFM's Email Address Formats

OFM uses at least 1 format(s):
OFM Email FormatsExamplePercentage
First@ofm.co.zaJohn@ofm.co.za
65%
FLast@ofm.co.zaJDoe@ofm.co.za
20%
Last@ofm.co.zaDoe@ofm.co.za
14%
FirstL@ofm.co.zaJohnD@ofm.co.za
1%

Frequently Asked Questions

Where is OFM's headquarters located?

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OFM's main headquarters is located at 7 Christo Groenewald Street Bloemfontein, Free State South Africa. The company has employees across 6 continents, including AfricaEuropeNorth America.

What is OFM's official website and social media links?

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OFM's official website is ofm.co.za and has social profiles on LinkedIn.

What is OFM's NAICS code?

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OFM's NAICS code is 515 - Broadcasting (except Internet).

How many employees does OFM have currently?

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As of May 2026, OFM has approximately 485 employees across 6 continents, including AfricaEuropeNorth America. Key team members include Cfo: M. V.CFO: M. V.Creative Sound Director: H. M.. Explore OFM's employee directory with LeadIQ.

What industry does OFM belong to?

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OFM operates in the Broadcast Media Production and Distribution industry.

What technology does OFM use?

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OFM's tech stack includes 33AcrossHotjarOpen GraphFunding ChoicesGoogle Fonts APIStimulusPHPJava.

What is OFM's email format?

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OFM's email format typically follows the pattern of First@ofm.co.za. Find more OFM email formats with LeadIQ.

When was OFM founded?

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OFM was founded in 1986.

OFM

Broadcast Media Production and DistributionFree State, South Africa201-500 Employees

OFM operates as central South Africa's largest independent radio station, delivering 24/7 English and Afrikaans programming to listeners across the Free State, North West, Northern Cape, and southern Gauteng. The station features an Adult Contemporary format interwoven with news and views from a team of on-air personalities, with a strong emphasis on reflecting local communities. Its audience is primarily an LSM 7-10 demographic aged 25 to 49, described as brand-loyal, social-media engaged, and interested in sport, leisure, and outdoor activities. Based in Bloemfontein in the Free State, OFM operates in the broadcast media production and distribution industry and is owned by AME (75.1%) and Kagiso (24.9%). The broadcaster sponsors events such as the OFM Classic Cycle Race and Carols by Candlelight and maintains a broad footprint across central South Africa. A recent development cited is OFM's April 2026 announcement of strategic updates to its programming lineup.

Section iconCompany Overview

Headquarters
7 Christo Groenewald Street Bloemfontein, Free State South Africa
Website
ofm.co.za
NAICS Code
515 - Broadcasting (except Internet)
Founded
1986
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    OFM's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    OFM's revenue is estimated to be in the range of $25M$50M

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