Independently strong Office Choice is a 100% Australian owned independent group with a local focus and national buying power, presenting a compelling value proposition for local businesses seeking personalized service at scale.

Local growth Aimed at supporting local economies and creating jobs, the group emphasizes local supplier connections and community impact, which can be leveraged to upsell local office solutions and sustainable product lines.

Digital expansion Previous initiatives include launching national e-commerce and upgrading the online platform, indicating a readiness to accelerate online sales, digital campaigns, and self-serve procurement for SMB customers.

Branding momentum Past leadership and marketing hires focused on growth and market share, suggesting opportunities to engage through targeted campaigns, co-branded promotions, and loyalty programs for repeat SMB buyers.

Mid-market potential With revenue in the lower mid-range and a relatively lean payroll for a multi-location retailer, there is potential to cross-sell bundled office products, services, and technology solutions to similar small to medium enterprise customers.