Scale and Live Premion’s launch of a scaled live programmatic advertising solution for live sports and tentpole events presents a cross-sell opportunity to advertisers seeking premium live inventory and measurement capabilities, especially in regional and local markets.

CTV/OTT Leadership As a leading premium CTV/OTT advertising platform with multiple awards and a growing international presence (Brazil expansion), there is potential to upsell attribution, audience insights, and data-driven targeting services to brand advertisers seeking advanced connected TV capabilities.

Fraud and Safety Premion’s certifications for TAG Brand Safety, Fraud Seal, and Transparency Seal highlight a strong trust proposition; this opens doors for sales conversations with risk-averse advertisers and agencies prioritizing brand safety in digital/video campaigns.

Data-Driven Campaigns Development of data-driven CTV campaigns and recognized audience insight capabilities suggest opportunities to offer enhanced targeting, first-party data integration, and measurement solutions to automotive, retail, and local business advertisers.

Global Expansion Office expansion into Brazil and broader Americas indicates readiness to support international campaigns, enabling SDRs to target multinational brands and regional advertisers seeking localized creative and inventory access across new markets.