Octane® Email Format

Software DevelopmentNew York, United States201-500 Employees

Octane is a software platform that enables a seamless, end-to-end digital buying experience for recreational lifestyle purchases, including powersports vehicles, RVs, and outdoor power equipment. The service combines modern technology with risk assessment to prequalify consumers for financing online, route buyers to partner dealerships to close, and provide loan servicing throughout the loan lifecycle. It also engages enthusiasts through editorial brands such as Cycle World and UTV Driver to foster interest before financing and purchase.

Headquartered in New York City, Octane was founded in 2014 and operates as a mid-sized company with a broad partner network, including more than 30 OEMs and about 4,000 dealer partners. It sits within the software development and fintech space, supporting retailers and consumers by simplifying access to financing for lifestyle purchases and coordinating the sales process with dealerships. In 2026 the company announced a strategic relationship with Bad Boy to streamline the purchase of Bad Boy outdoor power equipment.

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