AI marketing Opportunity to upsell AI-driven marketing solutions and creative services tied to OC Welch Ford Lincoln's Annie avatar campaign, leveraging existing tech stack (AudioEye, AWS, iCIMS, Simpli.fi) to expand digital advertising and personalized customer engagement.

F‑Series campaigns Target prospects with F-150 related promotions and financing packages, promoting events like the F-150 Scholars and Swings, and offering OEM-backed marketing support to drive showroom visits and test drives.

Financing intensives Leverage current revenue scale to propose enhanced financing solutions, loyalty programs, and cross-sell of service plans, parts, and accessories to existing customers, aiming to increase average order value and repeat business.

Service & parts Cross-sell service and parts through digital engagement and BBB/Blue Oval certifications as proof of reliability, focusing on retention campaigns for maintenance, recalls, and OEM-certified service.

Regional expansion Capitalize on Savannah-area reach by offering localized digital marketing services, demand generation, and inventory optimization campaigns to attract nearby customers and scale up showroom traffic.