Obvious Shirts
Retail Apparel and FashionIllinois, United States2-10 Employees
Obvious Shirts is a small Chicago-based retailer in the fashion industry that has been operating since 2016. The company designs and sells soft, casual shirts centered on sports themes, prioritizing comfort in its products. Its offerings target sports fans and people seeking easygoing, lighthearted apparel, with free shipping as part of the service. Operating primarily online, Obvious Shirts positions itself within the retail apparel and fashion space by catering to a niche audience that values informal, sport-inspired wear. Based in Chicago, Illinois, the business is run by a small team. In May 2022, it entered a partnership with Marquee Sports Network to support ALS awareness on Lou Gehrig Day.