Observa Employee Directory
Information ServicesWashington, United States11-50 Employees
Observa offers an AI-driven platform that monitors in-store merchandising and promotion execution, delivering real-time actions and insights to improve store performance for brands and retailers. It aggregates data from Observa’s crowd, client employees, and store equipment and translates it into reporting akin to online retail analytics, enabling guidance as operations unfold. Based in Seattle, Washington, Observa operates in the information services sector and serves brands and retailers facing gaps from stale or incomplete in-store data. The solution provides fast, accurate insights across a broad geographic footprint to inform marketing and sales decisions, continually improving as more data is collected. In 2017, Observa announced the launch of Spare5 under its Observanow initiative.