Sustainability Focus Leverage the company’s integrated promotional products and custom apparel capabilities to offer sustainable and branded merchandise programs for clients prioritizing eco-friendly materials and responsible sourcing.

Financial Scale With annual revenue in the mid-range and a 11-50 employee base, position O'Brien as a mid-market partner capable of handling multi-site campaigns for medium-sized brands and regional franchises.

Tech-Driven Highlight HubSpot analytics and content tools to propose data-driven campaign measurement and streamlined marketing collateral production, plus integrated stores for scalable, centralized brand management.

Industry Partners Capitalize on long-standing partnerships like Edward Elmhurst Health and potential expansion into other health care or education organizations seeking reliable printing and merchandising support.

Market Positioning Target mid-market advertisers seeking end-to-end programs—from promotional products to custom apparel and company stores—emphasizing quality oversight and proven campaign execution for measurable branding impact.