DIY Enthusiasm OPPORTUNITY to cross-sell project planning services and hands-on workshops leveraging the DIY culture and the Do It Yeah brand message to boost average cart value and repeat visits.

Garden and Home Focus Expand offerings and promotions around garden, interior decoration, and home improvement categories to align with core competencies and attract both DIY hobbyists and professional tradespeople.

regional expansion Leverage the 15-store footprint in Switzerland for localized campaigns, cross-store promotions, and event-based marketing to drive in-store traffic and loyalty among families and professionals.

Technology Enablement Utilize the existing tech stack (Hotjar, Snowplow, WordPress, Google Workspace, Slack, Adobe Suite) to optimize user experience, gather behavioral data, and run targeted digital marketing and personalization campaigns.

Financial Growth With revenue in the lower-to-mid single digits and a lean employee base, target scalable partnerships, co-branded promotions with suppliers, and value-added services to lift ASP and margin through services and extended warranties.