Sustainability & Value OPPORTUNITY: OBERD is a patient-reported outcomes platform that helps practices track and benchmark outcomes, strengthen payor negotiations, and demonstrate value. Sales focus: emphasize ROI through improved care quality, better value-based contracting, and enhanced payer relations.

EMR & Workflow Fit OPPORTUNITY: The platform integrates directly with existing EMR and practice management systems with minimal workflow disruption. Sales approach: highlight seamless integration, faster implementation, and reduced IT burden to attract multi-location and multi-specialty practices.

AI-Driven Advantage OPPORTUNITY: Recent rebuild emphasizes AI to make data smarter and more actionable. Sales angle: position as a modern, differentiated solution capable of delivering predictive insights, smarter dashboards, and proactive care improvements.

Product Suite OPPORTUNITY: Beyond outcomes tracking, OBERD offers patient education, satisfaction surveys, wearables data, and marketing tools. Sales tactic: present as a one-stop vendor to consolidate vendors, expand use cases, and drive cross-sell opportunities.

Growth & Partnerships OPPORTUNITY: Historical partnerships (e.g., NM Orthopaedics) and a revenue range that signals growing adoption. Sales focus: leverage proven collaborations to target multi-location practices, orthopedics, and specialties prioritizing PROMs, MIPS reporting, and patient engagement.