Growing Market Presence Oatside is expanding its product portfolio with new flavors such as matcha oat latte, caramel macchiato, and mocha, indicating opportunities to upsell or bundle beverages to retail and foodservice partners.

Strong Funding & Investment With recent Series B funding of $35 million and backing from notable investors like AC Ventures, Oatside has the financial resources to scale distribution channels and invest in marketing initiatives targeting health-conscious and environmentally aware consumers.

Brand Visibility & Ambassadors The appointment of a popular celebrity brand ambassador enhances brand relevance, opening avenues for collaborations with lifestyle and wellness brands to increase market share.

Sustainable & Quality Focus Oatside emphasizes sustainability and high-quality sourcing, making it appealing to premium retail outlets and eco-conscious consumers seeking guilt-free, healthy beverage options.

Market Competitiveness Positioned as one of Asia’s few full-stack plant milk startups competing with brands like Oatly, Oatside offers a unique value proposition that can be leveraged in international expansion and retail negotiations.