Digital Presence Optimization Assess and optimize Oakley’s website performance, security, and SEO to generate higher qualified insurance leads, leveraging WP Rocket, Flywheel hosting, and Bootstrap assets for personal and commercial lines.
Cross Sell Potential With a broad product lineup (auto, life, health, home, business, bonds, workers' comp), build a structured cross-sell and upsell program using CRM workflows and targeted messaging to grow policy counts.
Small Team Advantage Lean team size suggests a strong opportunity for outsourced IT, marketing automation, and back-office support to scale operations without significant headcount.
Marketing Support Offer managed digital marketing services—content, email campaigns, lead capture, analytics, and marketing automation—to turn website traffic into licensed customers, leveraging their WordPress and Microsoft 365 usage.
Tech Stack Modernization Provide tech stack optimization and security services for their WordPress ecosystem, including performance monitoring, plugin lifecycle management, backups, and ongoing modernization of components such as WP Rocket, WPBakery, jQuery Migrate, Flywheel, and Bootstrap.