NuMarket
Software DevelopmentMassachusetts, United States2-10 Employees
NuMarket is a software development company based in Boston, Massachusetts. It has developed a framework called Customer Capital that converts loyal customers into growth capital, enabling small businesses to expand without taking on debt or diluting equity. The model runs 30-day campaigns in which customers buy in and receive 20% more credits to spend over time, providing upfront working capital while avoiding loans or equity loss. Its target market includes independent restaurants and multi-location hospitality groups, among other small businesses, seeking growth powered by customer loyalty rather than external financing. The approach aims to strengthen cash flow and local communities by turning customers into Regulars and Members rather than one-off transactions. In July 2025, NuMarket partnered with ABNB Federal Credit Union to launch the Hampton Roads Retail Catalyst, a regional pilot program for small retailers.