Global Expansion Leverage the UK market entry with Pets at Home to pursue international retailers, distributors, and co-branded or private-label product opportunities, accelerating presence across Europe and in veterinary shelves.

Sports Marketing Momentum Nulo’s athlete partnerships and Olympic-related campaigns create a platform for sponsored teams, events, and retailer co-promotions targeting pet-owning sports fans and high-visibility retail activations near sports venues.

Premium Nutrition Edge With grain-free formulas, high animal-protein content, low glycemic ingredients, and a patented probiotic, position Nulo to win in premium pet stores, veterinary channels, and direct-to-consumer channels that prioritize science-backed nutrition.

Experiential Growth Capitalize on experiential partnerships such as cat lounges and influencer activations to drive trials, loyalty, and brand awareness; pitch retailers on in-store events, tasting experiences, and education sessions.

Grow-Ready Partnerships Mid-market scale and funding support enable rapid channel expansion, manufacturing scalability, and opportunities for national retailers, international distributors, and potential private-label arrangements.