New product Opportunity to upsell or cross-sell with the Complete Strawberry Nutrition Shake launched in June 2026, targeting current customers seeking vegan, gluten-free, low-sugar nutrition options.

Digestive health Leverage the Super-Biome Bundle introduced in January 2026 to position as a daily digestive wellness add-on, appealing to consumers seeking gut health and bloating reduction.

Leadership momentum Recent executive addition at the C-suite level in February 2026 signals strategic shifts; align enterprise-level partnerships or channel strategies to capitalize on renewed leadership focus.

Community alignment Active charity engagement with St. Jude and nonprofit partnerships offer co-branding and cause-marketing opportunities to expand reach and credibility with health-conscious consumers.

Protein and superfoods Introduction of Superfood Powder in March 2025 expands product portfolio; pursue B2B collaborations with gyms, wellness studios, and corporate wellness programs seeking plant-based, nutrient-dense beverages.